Here’s the thing. Link exchange per se is not dead. Links are still—and will always be—valuable. Just look at how many sales leads are from links, and you will agree.
However, you can no longer look at link building from the same outdated SEO-driven mentality. Times have changed, and Google’s algorithms are no longer simple formulas that are easy to manipulate. As a webmaster, you need to exercise caution and make smarter linking decisions. Here’s a quick guide.
One of the best ways to gain top-quality, relevant links from other websites is to create good content that will naturally increase your website’s popularity in the web community. You want to go after ‘editorial votes’ instead of just links. The more useful your content, the higher the chances of someone will link to it.